To suppress any uprising, there is no need to act violently. It is enough to create such a strong collective conditioning that the very idea of rebellion will no longer appear in people's minds. The ideal would be to mold people from birth, to limit their innate biological abilities. After that, we will continue to condition, sharply reduce education, reduce it to the acquisition of professional skills. An uneducated person has a limited outlook, and the more his thinking is limited to mediocre pursuits, the less able he is to rebel. We must ensure that access to science becomes more and more difficult and elitist, that there is a gap between people and science, and that the information for the general public does not have subversive content. The main thing is without philosophy. Here too we must use the power of persuasion and not direct violence: we will broadcast en masse on television entertainment programs that appeal only to emotions or instincts. The mind will be busy with useless and mischievous things. You can keep your mind from thinking with continuous conversations and music. Let's put sexuality at the top of the list of human interests. There is no better social tranquilizer. In general, we will do this in such a way that we eliminate the serious part of existence, mock everything of value, constantly maintain frivolity, so that the euphoria of advertising becomes a standard of human happiness and a model of freedom. Thus, the conditioning will lead to such integration that the only fear we will have to maintain will be exclusion from the system and therefore the inability to access the conditions necessary for happiness. The mass man, thus created, must be treated as what he is: like a cow, and must be taken care of like a herd.