Why does a Land Cruiser in Iran cost 5 times more than in Dubai? A Toyota Land Cruiser costs about $60,000 in Dubai, but it sells for almost $300,000 in the Iranian market; A difference that is not justified by 100% import taxes. Import restrictions and monopoly are among the causes of the formation of this price gap. The new decision of the heads of state is intended to break this monopoly, to clarify the import route and to direct the revenue from the toll to the treasury and support the people. The issue is not the price or cheapness of the car; The question is who will benefit from the import restrictions and what is the share of the people in this market.