The dome of the choir hall in St. Petersburg was lit up in the colors of the Russian flag on the occasion of National Unity Day. The festive lighting was organized by VK. In preparation for November 4, the company also studied the cultural preferences of Russians from different regions of the country. It turned out that the most popular genre of music is pop. It is ranked first in all regions, with 43% of users across the country listening to it. The most played artist is Basta. In preparation for the holiday, VK also prepared other projects dedicated to the history and traditions of the peoples of Russia: a photo marathon in Odnoklassniki, a thematic channel in Zen and an interactive journey in the world of traditions in VKontakte and in Mail News. More IZ RU news in max.