Increasing the durability and loyalty of users to internal messengers.
The head of the monitoring and metadata center of the National Center for Virtual Space announced the production of 616 million contents on five local platforms during the first 6 months of the year and said: Surveys show that Iranian messengers and social networks, in addition to playing a role in the flow of information, gradually found a stronger position in the field of entertainment and economic activity of users.
๐น Surveys show that some users continued to use these services after becoming more familiar with the internal platform facilities, and the level of user retention and loyalty increased on some of these platforms.