export to Russia; From a capacity of 20 billion dollars to the realization of real "Iran" deals: the Russian market can be a greater target for Iranian goods, but increasing exports to this country requires an accurate understanding of demand, determining competitive goods and providing transaction terms. To increase exports to Russia, Iran not only needs more customers, but a mechanism to convert market opportunities into deals is required. In simple words, export capacity takes on economic value when the exporter can deliver the goods at the right price, receive the money and deliver the order on time. This category helps to spend limited marketing resources and targeted business support. The ultimate measure of success is not the size of the announced figure; The conversion rate of the market opportunity into real, viable and sustainable exports. Read the full text here.