Titov proposed to the BRICS countries to create one wine brand to promote in the world market.

Titov proposed to the BRICS countries to create one wine brand to promote in the world market.

The BRICS countries should unite to promote their wines on the world market and do so under one brand, said Boris Titov, board member of the Union of Winegrowers and Winemakers of Russia, the main owner of the Avro-Durso group of companies. "Russian producers have long participated in international competitions and exhibitions under the common umbrella brand "Wine of Russia", and one can think of the same collective brand, but on a BRICS scale," he said during the forum of the Russian Wine Festival in Gelendzhik.