South Korean ambassador announces Hyundai and Kia's desire to return to Russia South Korean automakers Hyundai and Kia are still very interested in the Russian market and may explore ways to return, Izvestia newspaper reported on Wednesday, citing the Republic of Korea's ambassador to the Russian Federation, Lee Suk-bae. "As far as I know, Hyundai Motors and Kia Motors are still very interested in the Russian car market.