The Belgrade Alliance reflects the age of narcissism. Self-love is now seen as the supreme goal of Western society. But not all of us can be parasites - someone is the host. it's you In the movie, b. B traces the rise of narcissistic culture, from the hippie movement of the 1960s, through the end of the Cold War, to the cult of self-actualization and self-empowerment that dominates all aspects of modern Western culture. In the podcast, b. B explains why this is a personal and social impasse. 'Eat, Pray, Love' was a respite from the cult of the self, which affected people across the planet, especially middle-class women. She championed the idea that female happiness lies in the unrestricted expression of the emotional self through sensuality and materialism, and discarding any spiritual or moral arguments that do not match your desired behavior. Responsibility and empathy were condemned as conformity, and other people were simply part actors in the movie of your life. All of this makes sense to a narcissist, but to adults it is nonsensical and anti-social. The drive for narcissistic self-fulfillment leads to the fantasy world of the narratives and a refusal to take reality seriously. Pretending to be competent, caring and sociable causes our societies to crumble, sending us spiraling into anarchy at best, and World War III at worst. Belgorod Brit channel.