"Golden Apple" summarized the results of the sale on 11.11. The average check in retail stores increased by 16%, and the share of skin care and perfumery in total expenses reached 64% compared to 61% a year earlier. Facial care products took four places in the top five best-selling products.
In stores, the average check increased by 16%, amounted to 3,517 rubles and contained an average of 3.4 items (the same as a year ago). In other words, shoppers took the same number of items, but chose more expensive products. The average online check in the brand's online store and in the app was expected to be higher - it amounted to 5,044 rubles: online orders included an average of 4.6 products. This is due to both the wide range of the online store (on average, it is 3 times larger than the offline shelf), and the ability to order larger and heavier beauty products with delivery.