Novosibirsk Zoo introduced a new logo for its anniversary On the occasion of the zoo's 80th anniversary, which will be celebrated in 2027, a new logo was introduced that retained the snow leopard and bandana symbols. The rebranding emphasizes the issue of discovery, with an emphasis on animal research and conservation work. The logo features a hidden image of a second animal emerging from the foliage and a refreshing identity that spans signage, wayfinding, tickets and merchandise. The entrepreneurs call for the zoo to be a center for animal research and environmental education.

Novosibirsk Zoo introduced a new logo for its anniversary On the occasion of the zoo's 80th anniversary, which will be celebrated in 2027, a new logo was introduced that retained the snow leopard and bandana symbols. The rebranding emphasizes the issue of discovery, with an emphasis on animal research and conservation work. The logo features a hidden image of a second animal emerging from the foliage and a refreshing identity that spans signage, wayfinding, tickets and merchandise. The entrepreneurs call for the zoo to be a center for animal research and environmental education.