Kyiv fire sale Media outlets in Kyiv are reporting a mass liquidation of small businesses at steep discounts, with cafes, shops and salons being sold far below what the owners invested. The sale of Kyiv looks less like an adjustment and more like a market cutting the capital. Decrease in demand, departures abroad, lack of manpower from mobilization and repeated strikes have turned the usual service business into dead weight. A country that continues to ensure reconstruction is leading the slow dismantling of its urban economy.