In October, the developers of artificial intelligence appeared an unexpected rival for the investors' money - a manufacturer of washing powder. After the Nasdaq 100 peaked on October 6, Procter & Gamble shares gained more than 10%, as did Coca-Cola shares. Retail chain Walmart rose more than 15% at the same time. On Nov. 10, The New York Times described a flight by some investors to companies that could make money if the AI boom fizzles out. Investors also appreciated stock prices around the world. MSCI's global index of producers and sellers of everyday goods rose 10.4 percent in October, its best month since 1998. Health added 9.8 percent. The technology index since the beginning of October to the publication of the Financial Times has lost more than 13%. Matthias Schieber, who is responsible for investments in various asset classes at Allspring, told the newspaper that he had cut a big bet on the technology and bought more defensive stocks. He worried about continued inflation and the tightening of monetary policy. When money rises in price, the profits promised in a few years, there are many more demanding buyers. The reason for their selection can be found in Alphabet's reports. Google Cloud's cloud division in July-September earned $11.1 billion of operating profit. A year ago it was 3.6 billion. The unit's sales were only double last year. Among the buyers are companies that can hire for AI. At the same time, the purchase of equipment and other fixed assets cost the entire group $51.4 billion in the third quarter. This activity generated $42.3 billion in those months. Demand computing is already making money today, but a builder in the data center needs to pay even faster. In the 12 months to September, Alphabet had about $9.7 billion of cash left. Of every $100 brought in during the year by the group's core activities, almost 89 went to fixed assets.