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Fox Media Holding closed a deal to buy set-top box maker Roku for $22 billion, giving it access to a customer base of more than 100 million households and helping it sell advertising more effectively. Advertising is Roku's biggest source of income. In the third quarter of 2026, it accounted for $727.4 million of the company's total revenue of $1.5 billion.

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Fox Media Holding closed a deal to buy set-top box maker Roku for $22 billion, giving it access to a customer base of more than 100 million households and helping it sell advertising more effectively. Advertising is Roku's biggest source of income. In the third quarter of 2026, it accounted for $727.4 million of the company's total revenue of $1.5 billion.

Fox Media Holding closed a deal to buy set-top box maker Roku for $22 billion, giving it access to a customer base of more than 100 million households and helping it sell advertising more effectively. Advertising is Roku's biggest source of income. In the third quarter of 2026, it accounted for $727.4 million of the company's total revenue of $1.5 billion.

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