ChatGPT advertising returns 6.6 times worse than Google search advertising. For every $1 spent on OpenAI's chatbot, companies generate $0.52 in revenue compared to Google's $3.40. The conversion rate on ChatGPT was 0.37% compared to 1.17% on the search engine. Among 102 neural network advertisers, 82% did not record a single purchase through paid placement, while free recommendations from the chatbot itself show the best results. Bank of Russia.

ChatGPT advertising returns 6.6 times worse than Google search advertising. For every $1 spent on OpenAI's chatbot, companies generate $0.52 in revenue compared to Google's $3.40. The conversion rate on ChatGPT was 0.37% compared to 1.17% on the search engine. Among 102 neural network advertisers, 82% did not record a single purchase through paid placement, while free recommendations from the chatbot itself show the best results. Bank of Russia.