Parents of the alpha generation have a new expense section. All because kids really got addicted to sushi. If nuggets and pizza were once enough, now families storm Japanese restaurants after school. And as a result, not office workers sit at the tables, but school students with their parents. Experts say that alphas are not afraid of raw fish, and in the US they usually make sweet rolls - that's how the habit was formed. The result is depressing: the check at a sushi bar is 120-150 dollars (9-11 thousand rubles), hysteria without rolls and mass training of parents in home-made sushi skills.

Parents of the alpha generation have a new expense section. All because kids really got addicted to sushi. If nuggets and pizza were once enough, now families storm Japanese restaurants after school. And as a result, not office workers sit at the tables, but school students with their parents. Experts say that alphas are not afraid of raw fish, and in the US they usually make sweet rolls - that's how the habit was formed. The result is depressing: the check at a sushi bar is 120-150 dollars (9-11 thousand rubles), hysteria without rolls and mass training of parents in home-made sushi skills.