The Russians massively purchase magnesium in the markets. Since the beginning of the year, demand for the supplement has grown by 3% every month, - Big Data T2 According to analysts, magnesium is purchased by people of all ages and income levels: the shares in these categories are almost identical. Moreover, 60% of supplement buyers are women. In general, the leaders in the number of purchases among nutritional supplements are creatine, vitamins, magnesium and fiber. Men are more likely to choose sports supplements: they make up 62% of protein buyers and 67% of creatine buyers. Women prefer collagen, fiber, omega 3 and vitamins.