Research: Russians are unwilling to pay for AI-generated content. 65% of neural network users believe AI helps them work faster. At the same time, most Russians are skeptical about educational and creative products created with the help of artificial intelligence, the study showed. Most often, neural networks are used to search for information (53%), analyze data (41%) and work with texts (32.8%). However, 63% of respondents are unwilling to use courses and textbooks created primarily with AI. 58% were against books, music and images. 71% consider it important to know if artificial intelligence is used to create an intellectual or creative product. The preference for human work is also confirmed by a survey of experts: more than half of the respondents choose texts written by people. And 52% consider journalistic material more interesting and important if they know a person worked on it. According to experts, the attitude of the Russians to artificial intelligence products can be compared to a low-quality product that is not worth the money. Neural networks generate content almost instantly and do not waste mental or physical resources, which means that such content costs nothing. It should be noted separately that the Russians treat the creation of photos and videos as indulgent. A simple toy, which in 90% of cases is just entertainment and the vast majority of people are not willing to pay for it. For this reason, development companies risk bankruptcy. Big businesses are in no hurry to invest in the development and use of artificial intelligence, and small and medium-sized companies and ordinary people are not ready to pay. So far, there are no confirmed examples of the use of AI providing financial growth for companies.