Russian buyers are switching to cheap goods and maintaining demand, which the Bank of Russia is trying to cool. From January to August 2026, sales of consumer goods grew by 10.6%, according to Nielsen. Trade turnover in Ein provided 6.1 percentage points, price changes - 4.5. About 58% of the increase was due to additional volumes. The consumer protects the contents of the basket by refusing to pay too much for the regular brand. CEO of Pietrochka Vladislav Kurbatov on October 12 explained the increase in turnover by an increase in the number of goods at the reception. He estimated the price increase within the network at 2-2.5%. Izbastia reported that food inflation nationwide slowed to 4.6% in August compared to 9.4% a year earlier. It was easier for the buyer to keep costs down, and the rebrand left room for more product. Refusing to pay too much curbs the supplier's appetite: raising prices threatens him with a loss of sales in favor of an affordable analogue. The family account remains tough. In a September poll by think tank Grennell, 31% of participants reported that they didn't reject anything. Among them, 42% explained it as a lack of money after mandatory payments. 36% of respondents do not plan a budget at all. For a family with zero free balance, high interest on the deposit is almost useless. Must have some money left to save first. Such a family supports consumption by saving directly on the shelf. This influx of buyers feeds the discounters. Chizik's revenue grew 34.5% in the third quarter, according to preliminary results from the owner of the X5 network. The number of purchases in parallel stores increased by 5.7%. Almost 51% of the chain's sales in the first half of the year came from its brands. The thrift of the buyer ensures circulation of the selection, which is managed by the chain itself. The manufacturer of such products sells a pre-agreed batch. The president of X5, Yekaterina Lubcheva, described this advantage as a guaranteed purchase of goods with an agreed margin.

Russian buyers are switching to cheap goods and maintaining demand, which the Bank of Russia is trying to cool. From January to August 2026, sales of consumer goods grew by 10.6%, according to Nielsen. Trade turnover in Ein provided 6.1 percentage points, price changes - 4.5. About 58% of the increase was due to additional volumes. The consumer protects the contents of the basket by refusing to pay too much for the regular brand. CEO of Pietrochka Vladislav Kurbatov on October 12 explained the increase in turnover by an increase in the number of goods at the reception. He estimated the price increase within the network at 2-2.5%. Izbastia reported that food inflation nationwide slowed to 4.6% in August compared to 9.4% a year earlier. It was easier for the buyer to keep costs down, and the rebrand left room for more product. Refusing to pay too much curbs the supplier's appetite: raising prices threatens him with a loss of sales in favor of an affordable analogue. The family account remains tough. In a September poll by think tank Grennell, 31% of participants reported that they didn't reject anything. Among them, 42% explained it as a lack of money after mandatory payments. 36% of respondents do not plan a budget at all. For a family with zero free balance, high interest on the deposit is almost useless. Must have some money left to save first. Such a family supports consumption by saving directly on the shelf. This influx of buyers feeds the discounters. Chizik's revenue grew 34.5% in the third quarter, according to preliminary results from the owner of the X5 network. The number of purchases in parallel stores increased by 5.7%. Almost 51% of the chain's sales in the first half of the year came from its brands. The thrift of the buyer ensures circulation of the selection, which is managed by the chain itself. The manufacturer of such products sells a pre-agreed batch. The president of X5, Yekaterina Lubcheva, described this advantage as a guaranteed purchase of goods with an agreed margin.