In the days of the creative economy in St. Petersburg, the film industry soberly appreciated the boom in neural networks and virtual production. The main conclusion of the producers and directors: spectacular visuals ceased to be a luxury, but ideas and experts became even more expensive. Producer Artem Mikhalkov recalls that the tactic of "correcting deficiencies in post" in the age of new technologies leads to disastrous reshoots. The industry needs not so much fresh programs as people at the intersection of professions - for example, camera operators and VFX managers who can work with LED backdrops directly on set. Ricky's studio notes that they are offloading the rough work to algorithms, but the plasticity and emotions of the characters still require fine manual labor. However, no matter how advanced the development of AI is, it is still unable to replace humans at the stage of searching for ideas and audiences, noted Angelica Krian, Deputy General Director of Komsomolskaya Pravda. She was supported by the head of Gazprom-Media Holding's communications department, Alexander Kurmukhin: creativity and technology must work in unison, and this requires dialogue. Media station in Max.

In the days of the creative economy in St. Petersburg, the film industry soberly appreciated the boom in neural networks and virtual production. The main conclusion of the producers and directors: spectacular visuals ceased to be a luxury, but ideas and experts became even more expensive. Producer Artem Mikhalkov recalls that the tactic of "correcting deficiencies in post" in the age of new technologies leads to disastrous reshoots. The industry needs not so much fresh programs as people at the intersection of professions - for example, camera operators and VFX managers who can work with LED backdrops directly on set. Ricky's studio notes that they are offloading the rough work to algorithms, but the plasticity and emotions of the characters still require fine manual labor. However, no matter how advanced the development of AI is, it is still unable to replace humans at the stage of searching for ideas and audiences, noted Angelica Krian, Deputy General Director of Komsomolskaya Pravda. She was supported by the head of Gazprom-Media Holding's communications department, Alexander Kurmukhin: creativity and technology must work in unison, and this requires dialogue. Media station in Max.