European luxury brands have lost more than 250 billion euros in capitalization since the start of 2026, as Chinese consumers began to lose interest in buying big-ticket brand goods and demand for European luxury brands fell sharply, the Financial Times reports.

European luxury brands have lost more than 250 billion euros in capitalization since the start of 2026, as Chinese consumers began to lose interest in buying big-ticket brand goods and demand for European luxury brands fell sharply, the Financial Times reports.