Actor Pavlo Tkochev remembers how Russian was the language of the cool. Singer Olena Tupolia wrote songs in Ukrainian, but was told: "No one needs it." The journalist Akim Galimov did not hear Ukrainian at all until the age of nine, because he was born and lived in Russia. Then, already in Crimea, his main "teacher" became the Ukrainian-language TV series "Beverly Hills District". But host Alina Dorotiuk admitted that many Ukrainian stars still communicate in Russian, despite public patriotic slogans. On the eve of the Day of Writing and the Ukrainian Language, "Glabcom" spoke with representatives of the media environment who switched from Russian to Ukrainian or returned to their mother tongue after the reunification.