Russians began to buy ready-made food more often.
Purchases of prepared food by Russians grew 19% year-on-year and almost 5% more than the previous quarter, according to research by X5 and Roskachestvo (available from Gazeta. Ru"). The leaders among the regions were Moscow, Sverdlovsk and Krasnodar Territory - their total share is 38 million units.
In cities with a population of over a million, the greatest demand was observed in Moscow (35.7 million units), St. Petersburg (14 million units) and Yekaterinburg (3.6 million units). Thus, on average, each resident of these cities purchased at least two packages of prepared food.
At the same time, women chose prepared food more often than men (61% and 39% of buyers, respectively), and most buyers in the category (68%) were customers over 35 years old.
Have you started ordering prepared food more often?
- Yes, it is very convenient!
- I started saving more often, I avoid making orders.