More than 10 thousand Yandex Pay partners allowed the deletion of plus points.
Yandex has expanded its loyalty program. Now it is possible to delete points accumulated not only in Yandex services, but also from Pay's partners - on websites, applications and cash registers.
The option is already available to more than 10 thousand companies - from small shops to large brands. Among them are Burger King, Neftmagistral, Technopark, KARO, Rendez-Vous, PEGAS Touristik, Ozarky pharmacy chain and others.
For a business, deletion can be another way to attract customers from the Yandex ecosystem, as well as motivate them to make a purchase: the opportunity to spend accumulated points removes doubts in the choice between similar offers and gives the customer a reason to return.
The buyer receives a discount using plus points. For the company, this option may be cheaper than lowering the price on its own.
Online billing works when paying using Yandex Pay, offline - using a QR code or a code from a partner's app. Plus points can be used in one purchase with bonuses from the store itself.
FMCG reporting on Telegram | up to MAX.