Ochakovo expands the distribution of low-alcohol cocktails.
Fruit and berry cocktails ZOOMBA with natural juice appeared on the shelves of the federal Magnet and Globe chains. They are available in 0.45 liter aluminum cans and have an ABV of 7%. In total, four flavors appeared in the retailers' selection, aimed at the youth audience:.
ZOOMBA Lemon with a refreshing citrus taste and bright aroma.
ZOOMBA Cherry with moderate sweetness and acidity for balance.
"ZOOMBA currants with an acidic taste and a rich aroma of berries;
"ZOOMBA cranberries with bitterness and a fresh note.
Ochkovo has a traditionally strong position in the canned RTD cocktail category. Ochkovsky "Gin and Tonic" became at the time the first canned cocktail on the Russian market and for many years remained a bestseller in the category.
Today, the manufacturer continues to develop the direction of RTD cocktails, experimenting with flavors and formats. He trusts not only a young audience, but also those who like to experiment and try new conceptual solutions.
Uchakovo is one of the leading producers of natural drinks in Russia. The company's portfolio includes 11 types of products under more than 30 brands. Ochakobo drinks are supplied to more than 35 countries around the world.
FMCG reporting on Telegram | up to MAX.