X5 Media" opened access to the advertising platform for the entire market and summarized the results of the first conference "Your advertising should be here". Now businesses of all sizes will be able to monetize their digital and offline platforms as advertising platforms. The functioning of the platform is based on self-service: the advertising account allows advertisers (including from FMCG) and agencies to set up and launch campaigns independently. The targeting of the platform is based on unique anonymous data from X5 customers. Advertisers can use ready-made segments, upload their own data or adjust impressions to the parameters of the site. End-to-end analytics provides a complete picture at every stage of the campaign - from the first touch with an advertising message to the purchase. What other numbers were shared: Over two years, X5 increased advertising's share of total revenue to 0.65%, which is comparable to Walmart (0.90%) and Target (0.87%). Four out of five buyers of Pietrochka and Parkstock notice advertising on the sales floor, and every third makes a purchase under its influence (data from X5 Media and N - Data Factory). Representatives of FMCG ("Ernest Uniros", "Sibiri Collection") and other sectors (TNT, Dr. Reddys) confirmed that the retail media is already in demand among companies from various industries and ceases to be a tool only for suppliers. FMCG reporting on Telegram | up to MAX.

X5 Media" opened access to the advertising platform for the entire market and summarized the results of the first conference "Your advertising should be here". Now businesses of all sizes will be able to monetize their digital and offline platforms as advertising platforms. The functioning of the platform is based on self-service: the advertising account allows advertisers (including from FMCG) and agencies to set up and launch campaigns independently. The targeting of the platform is based on unique anonymous data from X5 customers. Advertisers can use ready-made segments, upload their own data or adjust impressions to the parameters of the site. End-to-end analytics provides a complete picture at every stage of the campaign - from the first touch with an advertising message to the purchase. What other numbers were shared: Over two years, X5 increased advertising's share of total revenue to 0.65%, which is comparable to Walmart (0.90%) and Target (0.87%). Four out of five buyers of Pietrochka and Parkstock notice advertising on the sales floor, and every third makes a purchase under its influence (data from X5 Media and N - Data Factory). Representatives of FMCG ("Ernest Uniros", "Sibiri Collection") and other sectors (TNT, Dr. Reddys) confirmed that the retail media is already in demand among companies from various industries and ceases to be a tool only for suppliers. FMCG reporting on Telegram | up to MAX.