Mothers chose the most recognized brand of diapers. About 2,000 girls and women participated in the survey at the events of the Club of Pregnant and Young Mothers in Moscow and St. Petersburg. The survey was conducted between May 21 and September 30, 2026. Spontaneous recognition (three brands of diapers that come to mind): Johnies - 64.1%; Haggis - 61.3%; Pampers - 59.1%; Happiness - 17.8%; Momi - 16%. Induced awareness (ten recognized brands from the list): Johnny's - 82.2%; Haggis - 82.1%; Pampers - 80.7%; Yukosan - 62.2%; Happiness - 51.3%; Mumi - 50%; Manu - 39.1%; Tanushi - 36.6%; Moon - 35.1%; Mepsi - 29.6%; Libro - 27%; Bella Baby Happy - 23.7%; Kyoshi - 23.5%; Lovular - 23.3%; Diaper Club - 22.8%. FMCG reporting on Telegram | up to MAX.

Mothers chose the most recognized brand of diapers. About 2,000 girls and women participated in the survey at the events of the Club of Pregnant and Young Mothers in Moscow and St. Petersburg. The survey was conducted between May 21 and September 30, 2026. Spontaneous recognition (three brands of diapers that come to mind): Johnies - 64.1%; Haggis - 61.3%; Pampers - 59.1%; Happiness - 17.8%; Momi - 16%. Induced awareness (ten recognized brands from the list): Johnny's - 82.2%; Haggis - 82.1%; Pampers - 80.7%; Yukosan - 62.2%; Happiness - 51.3%; Mumi - 50%; Manu - 39.1%; Tanushi - 36.6%; Moon - 35.1%; Mepsi - 29.6%; Libro - 27%; Bella Baby Happy - 23.7%; Kyoshi - 23.5%; Lovular - 23.3%; Diaper Club - 22.8%. FMCG reporting on Telegram | up to MAX.