Title "What did the author want to say? ". The account of the manufacturer of healthy lifestyle products Shock Fitness uploaded a provocative photo on one of the social networks with the caption "You will screw with our Coke not only on Halloween. We commit." It was only from the comments that it became clear to us that this was not a threat, but a hint of the high fiber content in the drink. However, not all commenters got the humor, and many other shoppers could even scroll through the post, leaving after viewing with an unpleasant aftertaste. FMCG reporting brand in Telegram | at MAX.