Almost half of foreign wine lovers buy local wine (Romir data). Among all respondents, 30% expressed preferences for the wine's place of origin. Russian wine is ranked higher by 17% of respondents, and imported wine by only 13%. At the same time, in the first group, 65% of sales come from local products, and 35% from foreign ones. Importers purchase wine from other countries more frequently - 55% of the time - but 45% of purchases are still local products. Romir points out that stated preferences do not always coincide with real consumer behavior. And make it clear that these preferences may not be in line with the thickness of the wallet - a parameter that under conditions of high import duties determines the ability to buy quality European wine. Trends in the domestic wine market Out of 246 million liters of still wines from 2026 produced in January-September, white wines accounted for 48% (Rosketsbo data). Some of them increased by 3 percentage points during the year. And for the first time the share of the reds exceeded - 46% (the rest - rose and to a lesser extent - orange). The change was the result of many years of growing popularity of white wine and smoothing its seasonality - now the drink is chosen both in summer and winter. There is also an increase in the proportion of dry wines by 2 percentage points. y/y up to 42%, which can be considered an index of market maturity. However, the main part of the wines produced in Russia are still semi-sweet drinks. FMCG reporting on Telegram | up to MAX.

Almost half of foreign wine lovers buy local wine (Romir data). Among all respondents, 30% expressed preferences for the wine's place of origin. Russian wine is ranked higher by 17% of respondents, and imported wine by only 13%. At the same time, in the first group, 65% of sales come from local products, and 35% from foreign ones. Importers purchase wine from other countries more frequently - 55% of the time - but 45% of purchases are still local products. Romir points out that stated preferences do not always coincide with real consumer behavior. And make it clear that these preferences may not be in line with the thickness of the wallet - a parameter that under conditions of high import duties determines the ability to buy quality European wine. Trends in the domestic wine market Out of 246 million liters of still wines from 2026 produced in January-September, white wines accounted for 48% (Rosketsbo data). Some of them increased by 3 percentage points during the year. And for the first time the share of the reds exceeded - 46% (the rest - rose and to a lesser extent - orange). The change was the result of many years of growing popularity of white wine and smoothing its seasonality - now the drink is chosen both in summer and winter. There is also an increase in the proportion of dry wines by 2 percentage points. y/y up to 42%, which can be considered an index of market maturity. However, the main part of the wines produced in Russia are still semi-sweet drinks. FMCG reporting on Telegram | up to MAX.