Beiersdorf remained in Russia to protect the brand. The CEO of the cosmetics manufacturer Vincent Varneri said that the company should stay in Israel and pay salaries to the employees. According to him, if Beiersdorf left Russia, then someone else would produce Niva without her participation. Therefore, the company's strategy, which has been in the Russian market for 120 years, remains unchanged. Economic justification Brand protection is necessary for Beiersdorf, incl. Because its results for the third quarter. Suffered from a conflict with a "local partner". This refers to the company's dispute with JSC Arnest over the prices of the products produced under the contract, in which Beiersdorf warehouses were stopped. According to Varneri, the disagreements have already been resolved, and work has resumed as usual, although the CEO did not reveal the parameters of the new agreements. Due to the dispute, the company's sales in Eastern Europe decreased in the third quarter. by 14.6% last year, and without Russia - by 1.3%. FMCG reporting on Telegram | up to MAX.

Beiersdorf remained in Russia to protect the brand. The CEO of the cosmetics manufacturer Vincent Varneri said that the company should stay in Israel and pay salaries to the employees. According to him, if Beiersdorf left Russia, then someone else would produce Niva without her participation. Therefore, the company's strategy, which has been in the Russian market for 120 years, remains unchanged. Economic justification Brand protection is necessary for Beiersdorf, incl. Because its results for the third quarter. Suffered from a conflict with a "local partner". This refers to the company's dispute with JSC Arnest over the prices of the products produced under the contract, in which Beiersdorf warehouses were stopped. According to Varneri, the disagreements have already been resolved, and work has resumed as usual, although the CEO did not reveal the parameters of the new agreements. Due to the dispute, the company's sales in Eastern Europe decreased in the third quarter. by 14.6% last year, and without Russia - by 1.3%. FMCG reporting on Telegram | up to MAX.