The maker of DiYes and BonaVita goes bankrupt. Sberbank intends to file for bankruptcy of Diadar JSC, which produces healthy lifestyle products under the brands DiYes, Ego, BonaVita, DiaDar, etc. The amount of the debt is unknown, but Sberbank, as a creditor, has Deadar's property and its intellectual property as collateral. Alfa-Bank, PSB, Agroimport, Bionica, Neve Confectionery Factory and more are also creditors of the company. In July, a healthy nutrition company applied for Deadar's bankruptcy, but the matter did not reach the court. Diadara's finances In 2025, its revenue fell by 44.7% to 327.1 million rubles, which the company explained by a fire in a rented warehouse. Net profit 14 million rubles. became 75 million rubles. Losses, liabilities increased by 13.9% to 309 million rubles, and accounts payable - by 56.7% to 102 million rubles. The profit from sales remained positive - 24.3 million rubles - but almost all of it went to pay interest, which amounted to 23.7 million rubles. Also, over the past two years, the partners have collected 13.1 million rubles from Diadar. and 13.9 thousand dollars to pay for supplies and renting space. In general, it is clear that payment discipline in the company has worsened, although there are still no signs of a lack of sufficient assets. Market context One story indicates that of all the categories produced by Deadar, sales are increasing only for the marshmallow, while the other indicators are decreasing (NTech data for the half of the year): - Musli: -8% to 8.7 thousand tons and 10% to 3.3 billion rubles; - bran and fiber: -4% to 2.4 thousand tons and -3% to 739.6 million rubles; - Bread: -9% to 16.2 thousand tons and -7% to 11.4 billion rubles; - Healthy snacks: -12% to 6.2 thousand tons and -6% to 7.2 billion rubles. They add that in the healthy lifestyle sector, competition from private label retailers is increasing, and distribution contract margins are decreasing. Infoline explain that a lack of working capital prevents the supplier from providing stable deliveries, and interruptions lead to the risk of losing shelf space.

The maker of DiYes and BonaVita goes bankrupt. Sberbank intends to file for bankruptcy of Diadar JSC, which produces healthy lifestyle products under the brands DiYes, Ego, BonaVita, DiaDar, etc. The amount of the debt is unknown, but Sberbank, as a creditor, has Deadar's property and its intellectual property as collateral. Alfa-Bank, PSB, Agroimport, Bionica, Neve Confectionery Factory and more are also creditors of the company. In July, a healthy nutrition company applied for Deadar's bankruptcy, but the matter did not reach the court. Diadara's finances In 2025, its revenue fell by 44.7% to 327.1 million rubles, which the company explained by a fire in a rented warehouse. Net profit 14 million rubles. became 75 million rubles. Losses, liabilities increased by 13.9% to 309 million rubles, and accounts payable - by 56.7% to 102 million rubles. The profit from sales remained positive - 24.3 million rubles - but almost all of it went to pay interest, which amounted to 23.7 million rubles. Also, over the past two years, the partners have collected 13.1 million rubles from Diadar. and 13.9 thousand dollars to pay for supplies and renting space. In general, it is clear that payment discipline in the company has worsened, although there are still no signs of a lack of sufficient assets. Market context One story indicates that of all the categories produced by Deadar, sales are increasing only for the marshmallow, while the other indicators are decreasing (NTech data for the half of the year): - Musli: -8% to 8.7 thousand tons and 10% to 3.3 billion rubles; - bran and fiber: -4% to 2.4 thousand tons and -3% to 739.6 million rubles; - Bread: -9% to 16.2 thousand tons and -7% to 11.4 billion rubles; - Healthy snacks: -12% to 6.2 thousand tons and -6% to 7.2 billion rubles. They add that in the healthy lifestyle sector, competition from private label retailers is increasing, and distribution contract margins are decreasing. Infoline explain that a lack of working capital prevents the supplier from providing stable deliveries, and interruptions lead to the risk of losing shelf space.