VK, Yandex and Gazprom-Media are discussing the creation of a single sales house for the sale of digital advertising. The initiator of the negotiations is VK, the goal is to formulate the pricing policy against the backdrop of a slowdown in the advertising market. In the first half of 2026, it increased by 4% compared to 10% a year earlier, to 560.3 billion rubles. At the same time, for nine months, VK's advertising revenue increased by 11%, to 76.8 billion rubles, and Yandex's turnover from advertising - up to 10%, to 379 billion rubles.

VK, Yandex and Gazprom-Media are discussing the creation of a single sales house for the sale of digital advertising. The initiator of the negotiations is VK, the goal is to formulate the pricing policy against the backdrop of a slowdown in the advertising market. In the first half of 2026, it increased by 4% compared to 10% a year earlier, to 560.3 billion rubles. At the same time, for nine months, VK's advertising revenue increased by 11%, to 76.8 billion rubles, and Yandex's turnover from advertising - up to 10%, to 379 billion rubles.