In the third quarter of 2026, Rutube authors published 233% more new videos in the technology and Internet category than in the first quarter, that is, approximately 3.3 times more, according to data from Gazprom Media Holding's digital assets service based on research from January to September.
Almost all of the growth occurred in the summer and early fall, because in the second quarter the category added only 18% to the first, but in the third it grew another 183%, and the most active month was September with an increase of 145% compared to August. The entire platform grew much more slowly, the number of new publications on it increased by 46%, so the share of the technology category among all new content increased from 2% to 4.6%.
The holding's head of digital assets, Sergey Kosinski, attributes the growth to the fact that technological changes are leading to people's demand for understandable answers. He sees the purpose of the platform to help viewers find in a growing selection of videos something that will actually be useful to them. The change in content structure is noticeable, and for the local platform, which needs useful videos, and not just entertainment, this seems a good sign.