Japanese marketer Ryohin Keikaku, the owner of the Muji brand, plans to upgrade the strategy of bringing goods into the US and European markets to increase the share of foreign revenues to more than 50% by 2029. According to the Financial Times, the decision was made against the background of the company's success in China, where September sales rose 27%, which provided a 64% increase in the parent company's shares since the beginning of the year.