Russians began to watch videos about business on Rutube more frequently. According to Gazprom-Media Holding, in the third quarter of 2026 the number of views of business content increased by 57% compared to the second quarter and by 46% compared to the first. Moreover, the most active growth occurred at the end of summer. In August, views increased by 63% compared to July, and in September they added another 36%. As a result, the September figure was 2.2 times higher than the July figure. At the same time, business content began to occupy an increasingly prominent place in the overall structure of Rutube displays. From July to September, the share of this category more than doubled. Deputy General Manager of Gazprom-Media Holdings, Sergey Kosinski, attributes the growing interest in video content development as a tool for promoting entrepreneurial projects. According to him, entrepreneurs get a chance to talk about products, find customers and build their own audience. For a local video platform, such dynamics seem encouraging, especially given the growing competition for users' attention. The growing interest in entrepreneurship shows that Rutube is gradually becoming a platform not only for entertainment, but also for business content.