The average bill for premium tours in 2026 increased by 26.5% year-on-year and amounted to 449 thousand rubles, writes Yade, citing data from Onlinetours Premium. The average stay increased to 8.3 nights, and the reservation rate of five-star hotels reached 84%. Turkey remains the most popular destination with a share of around 50%, followed by the Maldives and Egypt. The average cost of tours with a business class flight was 1.6 million rubles, but such flights accounted for only 0.2% of bookings.