The advertising revenue of video hosting Rutube at the end of 2026 may reach 7 billion rubles, a 3.5-fold increase compared to 2 billion rubles a year earlier, Kommersant writes. According to the CEO of Gazprom Media, Alexander Zaharov, in 2027 the figure may double again; in addition, by the end of this year the holding intends to launch its own advertising platform and user data management system.