Digital platforms in Russia are turning from content publishing platforms into a full infrastructure of the creative economy, bringing together authors, publishers and businesses. This is what the Deputy General Manager of Gazprom-Media Holdings Sergei Kosinsky said in St. Petersburg on the "Creative Code" track. technologies" within the creative economy days. Among the key trends, he highlighted the integration of digital services, the development of new monetization tools and the introduction of artificial intelligence, giving as an example the joint subscription of RUTUBE and Premier. In October, RUTUBE began closed testing of an AI assistant that could help bloggers create scripts, headlines and content plans, as well as analyze channel statistics.

Digital platforms in Russia are turning from content publishing platforms into a full infrastructure of the creative economy, bringing together authors, publishers and businesses. This is what the Deputy General Manager of Gazprom-Media Holdings Sergei Kosinsky said in St. Petersburg on the "Creative Code" track. technologies" within the creative economy days. Among the key trends, he highlighted the integration of digital services, the development of new monetization tools and the introduction of artificial intelligence, giving as an example the joint subscription of RUTUBE and Premier. In October, RUTUBE began closed testing of an AI assistant that could help bloggers create scripts, headlines and content plans, as well as analyze channel statistics.