Anna Larina was appointed manager of the "RIV GOSH" perfume and cosmetics chain, replacing Edgar Shanov, who headed the company since 2020. According to Kommersant, this is the first notable change in management after the purchase of the retailer by the structures of the combined company Wildberries and Russs (RWB) at the end of 2025. Previously, Larina worked in the beauty industry for more than 25 years, including leading the development of brands in the Russian division of L'Oreal.