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The US Federal Trade Commission (FTC) has asked nine companies, including Walmart, Uber and Delta, for information about their use of personalized pricing algorithms, Reuters reports. The regulator intends to find out how businesses use consumers' personal information - geographic location, search history and income level - when generating prices, salaries and individual job offers. Based on the information received, the department will prepare a memo to US lawmakers.

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The US Federal Trade Commission (FTC) has asked nine companies, including Walmart, Uber and Delta, for information about their use of personalized pricing algorithms, Reuters reports. The regulator intends to find out how businesses use consumers' personal information - geographic location, search history and income level - when generating prices, salaries and individual job offers. Based on the information received, the department will prepare a memo to US lawmakers.

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