Sales of consumer goods in Russia in January-August 2026 increased by 10.6% in monetary terms from year to year, Izvestia writes, citing Nielsen data. Unlike last year, the market is now growing due to an increase in physical purchase volumes: the number of packages sold increased by 6.5%. The trend is confirmed by the retailers' reports: the revenues of X5 Group in the third quarter grew by 13%, of Iti in the first half of the year - by 26.2%. Analysts attribute the dynamics to a slowdown in food inflation.