How did war and inflation change the shopping basket of Iranians? Narration of the 1404 Okla report The 1404 Okla performance report shows that this year's crises, in addition to changing the amount of purchases by users, also affected the composition of their shopping baskets. In the 12-day war, the average number of items in each shopping cart increased by 35%. Rice sales increased by 186%, beans and soybeans by 92% and canned goods by 50%. Also, on the first day of the war, approximately 91,000 bottles of mineral water were sold in Ocala, which was the daily sales record for this product group in the year. According to this report, Ocala's chain of stores grew by 49% to 4747 stores in 275 cities. Also, 97% of the orders were delivered successfully and the average order delivery time was 34 minutes. In the same year, Okla's revenue grew by 85% and its profit grew by 141%; The growth achieved alongside the development of the sales system, increasing the variety of products and expanding the geographic coverage.
Read the full text of the report here.