Classic search will not die because of the development of artificial intelligence - only a fifth of the queries to ChatGPT are even similar to search.
Researchers participating in a Microsoft study analyzed 234.8 thousand real dialogues with ChatGPT and found that only 21% of the AI requests turned out to be a search query - the remaining 79% were creating images, texts, editing and role-playing dialogues. That is, the same problems that the search never solved.
In addition, the search engines themselves acquire artificial intelligence tools:
—. Google reported a historic maximum of queries and search revenue of +19% year over year;.
- In Yandex, AI answers from Alice appeared in 42% of queries in the second quarter (+7 pp in the quarter);.
- 49.5 million people interact with them per month, with a search audience of about 110 million.
SEO, take a breath.