Mini-games turned out to be an unexpected way to increase the popularity of mobile apps - in T2, after introducing the gamification, audience engagement increased by 10% and activity by 13%. Kirill Zubinin, the director of development of the digital channel T2, spoke about this at the International Video Games Week in Moscow. The company believes that game mechanics should complement the user experience, and not interfere with solving everyday problems. Therefore, T2 do not rely on intrusive competitions and complex game scenarios, but offer simple formats as an additional opportunity for those who are interested. How exactly such features are invented and implemented is explained in the t2 channel. digital. Sign up to be the first to know about new developments, interesting cases and team vacancies.

Mini-games turned out to be an unexpected way to increase the popularity of mobile apps - in T2, after introducing the gamification, audience engagement increased by 10% and activity by 13%. Kirill Zubinin, the director of development of the digital channel T2, spoke about this at the International Video Games Week in Moscow. The company believes that game mechanics should complement the user experience, and not interfere with solving everyday problems. Therefore, T2 do not rely on intrusive competitions and complex game scenarios, but offer simple formats as an additional opportunity for those who are interested. How exactly such features are invented and implemented is explained in the t2 channel. digital. Sign up to be the first to know about new developments, interesting cases and team vacancies.