Do you think you're ahead of the competition by making some PowerPoint points, launching a chatbot or generating reports with artificial intelligence? Parzin Pardis, member of the board of directors of the Tehran Bureau at the "Economy of Iran in 1405" conference hosted by Exada Online: The reality is that these are only simple uses of AI; Things your competitors can easily do. Real competitive advantage is created when artificial intelligence changes the operating model of your business. The problem is not to perform the previous tasks faster with artificial intelligence; The point is to do things that were not possible before.