Call tagging has taught Russians to pick up the phone more often. Small and medium businesses, delivery services and service organizations now reach customers in 80-85% of cases, and the duration of the call has increased by 110%.
But there are market participants who do not seem to enjoy transparency in telephone communication. Major banks have not yet agreed with the operators on labeling, citing the fight against fraudsters. However, such calls account for less than 0.3%, while more than 85% are related to debt collection. Marking may mainly affect mass collection calls. And this may be a much more sensitive issue for banks than the marking costs themselves.