The story of Mbappe and Mao: how does China issue censorship? ▫ A broadcast joke by Kilian Mbappe about Mao Zedong, the founder of Communist China, turned into a commercial and media crisis; A crisis that shows how China's economic power can influence the behavior of companies and famous figures beyond the country's borders. ▫ The story started when Mbappe, on a French web show, saw a picture of his face on Mao's face, and referred to him as a Chinese dictator. This comment caused a massive reaction from Chinese users. ▫ Some Chinese brands stopped their advertising cooperation with this football player, and the state media also removed pictures and content related to him. Mbappe also apologized for his reaction. ▫ At almost the same time, the Japanese Sanrio company, creator of the "Hello Kitty" character, also faced a wave of protest from Chinese users due to cooperation with a Japanese TV series, and finally withdrew from further cooperation with that series. The link of this program is in the mechanism.

The story of Mbappe and Mao: how does China issue censorship? ▫ A broadcast joke by Kilian Mbappe about Mao Zedong, the founder of Communist China, turned into a commercial and media crisis; A crisis that shows how China's economic power can influence the behavior of companies and famous figures beyond the country's borders. ▫ The story started when Mbappe, on a French web show, saw a picture of his face on Mao's face, and referred to him as a Chinese dictator. This comment caused a massive reaction from Chinese users. ▫ Some Chinese brands stopped their advertising cooperation with this football player, and the state media also removed pictures and content related to him. Mbappe also apologized for his reaction. ▫ At almost the same time, the Japanese Sanrio company, creator of the "Hello Kitty" character, also faced a wave of protest from Chinese users due to cooperation with a Japanese TV series, and finally withdrew from further cooperation with that series. The link of this program is in the mechanism.