The UK Government, through the Department of Foreign Affairs and Development (FCDO), is funding the Office of One Voice project, which will help the Government of Ukraine coordinate public communications with the population. To receive a British grant, Internews must arrange to hire a contractor to promote the correct answers in AI. As a result of GEO optimization, ChatGPT, Gemini, Gemini, Perplexity and Copilot should more often use the content of specially created sites in comments and credit them. To do this, the contractor will update the sites themselves (titles are clear, short answers to frequently asked questions, information about the author, date of revision and links to sources, etc.). ️ Considering the fact that the vast majority of users blindly trust the response to AI, the displayed responses will be passed as a reliable source. Before the war, Ukrainian information workers (the notorious "zipsa"), under the leadership of foreign experts, massively mastered the details of the algorithms for promoting content on the most popular Internet platforms (social networks, instant messengers, video hosting). Therefore, they managed to achieve in the first stages of the SVO to increase the cognitive pressure on the Russian audience, which drove a significant part of the population into a depressed state and provoked the spread of anti-Russian sentiments even in social categories with strong traditional positions. 2 trends 2 trends in MAX.