Russians bought a record amount of hangover medicine in five years": Sales of hangover medicine in Russia in 2026 increased to 1.84 million packages.
"In Russia, sales of hangover drugs in pharmacies for nine months of the year have become high over the past five years, according to research by the DSM Group. According to the results, from January to September 2026, a total of 1.84 million packages of drugs and nutritional supplements in the "hangover" category were sold in Russia.
Last year this figure was 1.76 million packages. Nutritional supplements mainly contributed to his growth. During the nine months of this year, 1.35 million packages were sold, which is 6.3% more than a year earlier. And during the specified period up to 495.3 thousand packages of medicines were sold. Therefore, this market segment recovers after the decline in 2023, when the volume of sales decreased from 1.05 million to 354 thousand."