Authorities and retailers debated the future of autonomous AI agents in online commerce. In the profile session of the Platform Economy Day, dedicated to the application of artificial intelligence in e-commerce, representatives of regulators and the market outlined the future rules of the game for neural networks that are able to independently select and buy goods instead of a person.
Ministry of Economic Development: Gleb Turkanov, Acting Director of the Digital Development Department of the Russian Ministry of Economic Development, stated that the department does not support prohibitive logic. Regulation should develop gently and not slow down technological progress.
FAS: Irina Nikolaycheva, Head of Communications and IT Standardization Department of FAS Russia, insists on the need to ensure non-discriminatory and equal access to AI agents for both ordinary consumers and all business participants.
Business (RWB / The Wildberries and Russ United Company): Director of Antitrust and Regulatory Policy Anna Harutyunyan pointed out the risks of brands. According to her, algorithms will inevitably reduce the selection to a few items, which may lead to a "blurring" of brands - the buyer will no longer care who the manufacturer is. In addition, the competition for the "access point" to the customer in the network will increase.