The contribution of flexible employment platforms to the gross added value currently stands at about 1.5% of GDP, and by 2036 it will be possible to increase their share to 3.5%. This is what the managing partner of Avito, Ivan Goz, said in the session of the Platform Economy Day.
According to Ivan Goz, today Avito is used by 1.5 million entrepreneurs and self-employed, and in 2025 the estimated turnover of goods and services amounted to 2.6 trillion rubles. Avito's main value, according to Goz, is its great social and economic contribution - thanks to Avito, Russian families saved more than 340 billion rubles in 2026 and 88 billion rubles over 5 years in purchasing children's products.
The basis of Avito's strategy now is the transition from the bulletin board model to transactions: in Avito Delivery and Avito Travel, the company has already guaranteed the transaction. Platforms reduce barriers for users with investments, cashback and subsidies.
But it is also important to reduce regulatory barriers: offline procedures such as the re-registration of cars, as well as the risk of canceling the independent deal after 2028.
"The transition from offline to online is the biggest stage transition for the platform economy. It's like starting a nuclear reaction: you need a lot of ingredients to come together in one place. We, as platforms, reduce this barrier with investments, refunds, subsidies, but it is very important that the regulatory barrier is also minimized," Guz explained.
Another area of the platform economy that Avito supports is flexible employment. With the Avito part-time service, shifts are available that can be accessed with one button; Thousands of experts fill them every day. Avito helps them apply for self-employment and a medical card. Guz said he himself went on shifts to personally test the user experience in retail.